giggle

Client: Giggle
Studio: Craft & Root
Role: Art Direction, Branding, UX/UI, Logo Design, Website Design, QA
URL: giggle.com

Giggle is a baby and children’s marketplace of curated and considered products for the modern parent. After almost 20 years of business and thousands of baby bloomers, the brand was ready to approach marketing to a new set of parents with a fresh look that complimented a more conscious vision and customer-centric approach.